“The One Word Real Estate Lead Magnet”
“The ONE Word That Will Boost Your Social Media Posts – Videos – Images – Reels – Messages – Emails – even Whatsapps – By 10 Times or More”
Hiya. You a real estate professional? Me too. Got a wee question for you.
Well, three wee questions. Are you getting the recognition, the respect and the responses you want and need from your social media?
Are you attracting enough inquiries? Are you landing enough seller listings? Are you harvesting enough buyer leads?
If the answer’s ‘Yes!’ – great. No real need for you to read this little report. If the answer’s, ‘No…’ or ‘Not really…’
Then the chances are very high you’re not using ‘The One Word Real Estate Lead Magnet’.
(OVER 99% of newer real estate agents never even discover this.)
In this paper I’m going to explain just what ‘The One Word’ actually is. I’ll explain WHY it works. And I’ll explain how you can use it.
It’s easy, simple and quick. And I reckon your first thought will be something along the lines of –
“O – M – G!!! How come I never noticed this before?”
At least, that was my reaction. But then again, I’m not that smart. You might have already figured this out. Or maybe you haven’t?
Whatever. YOU have seen this word used by super-successful, street-smart real estate agents and brokers time and time again…
And you won’t have noticed it, I’ll bet. It’s hiding in plain sight!
Scandalous!
Sorry, my name is Norm MacLoud. Been a real estate pro, same as you, since the 80s. OMG! Originally from Scotland. Or did you guess?
I trained and worked in the USA. Never did master the accent though. Sorry!
I’m a real estate pro, same as you. Also an author and publisher on real estate info.
Scandalous new book coming out soon.
‘The Pretty Woman Principle’
There’s some ‘wickedly successful’ stuff in here. Says so right there on the cover! No S-E-X though!
(Not *that* kind of ‘Pretty Woman’…🤭)
If you’re interested, I’ll let you know when it’s published.
Right now, let’s get to this ‘One Word’…
And here’s something you might find just a wee bit weird…
This ‘One Word’, you actually already know. You’ve said it hundreds of times. Maybe thousands.
You’ve probably said it today. For sure you’ll say it tomorrow.
And I’m willing to bet your bippy – or mine – you’re not USING this one word to boost replies and comments on your social media posts.
You won’t be using the one word properly to get yourself a LOT more views on your YouTube shorts or TikToks.
I’ll be surprised if you’re using the word to supercharge the responses to your Instagram reels, Facebook or Linkedin posts…
Even in your emails, Messenger and Whatsapp messages.
I’m going to explain ‘The One Word Real Estate Lead Magnet’ here today. In full.
Why to use it, how to use it and when to use it. You’re going to discover you’ll boost whatever you’re doing not by just 10 times…
Probably by a lot more.
Bad Juju 😡
Let’s just say you’re not getting the recognition, the respect and the responses you want and need from your social media.
‘The One Word Real Estate Lead Magnet’, if you decide to use it, is going to get you all three.
Recognition. Respect. Responses.
When you get all three, those create leads. Your OWN leads. Private, personal, and exclusive to YOU and you alone.
No more buying leads, paying for lists, or subscribing to an online ‘Lead Generation’ website.
That’s Bad Juju right there. Don’t get me started…😡
Now, there’s a crippling basic problem you and I, as real estate professionals, both share.
As does every other business professional who uses social media.
Doctors, dentists, architects, accountants, attorneys, you and me, we all have the same problem.
And that is getting our prospective clients to even notice us.
Let’s get down-n-dirty here for a second…
You’re Not Daft…
Why do we post stuff on Facebook? Or Instagram? Why do we put up images of the area we serve?
Why do we make YouTube shorts or TikToks? Why do we do ANYTHING you and I to get noticed?
We do these things to ADVERTISE. To let our prospective buyers and sellers we’re here to serve them, right?
Now, you’re not daft. I’m not daft. Those hot-to-trot home buyers and those desperate-to-sell homeowners are not daft either.
We ALL know everything you and I do is an ad of some sort. So do our target clients.
And THAT’S the problem.
Do you know the average click rate on ads, on posts, on images, on videos, on just about everything online…
…Is now running at 0.4%? Zero Point Four Percent. 😵💫
(Zuckerberg & Company don’t want you to know that – but it’s the flat-out truth.)
That means you need OVER 200 people to even SEE your post, video, ad, image, whatever you do – to get just ONE click.
And hey – just because they click, that doesn’t mean they’re going to actually even get in touch with you – ever.
We filter ads, posts, tweets, links, even videos out automatically… with one exception…
And that’s when an ad, a post, a video, a tweet, a TikTok or YouTube title contains ‘The One Word Real Estate Lead Magnet’. Then we stop dead in our tracks.
We stop browsing. We stop swiping. We stop scrolling.
We just can’t help ourselves. ‘The One Word’ is pure eye-candy. You can’t move on when it hits you. It grabs your eyeballs (or ears) and drags you in like an electro-magnet.
Let’s get to ‘The One Word’ – but I have a favor to ask…
“Is This Guy INSANE???”
When I tell you ‘The One Word’, in a few seconds, you might just say to yourself…
“Huh? THAT is the one word? This is nuts. Is this guy insane? Does he think I’m an idiot? I already know this…”
Don’t switch off. You’ll miss something critical for your future career in this business. And I’m going to prove it too.
The one word is simply ‘Name’.
The NAME of the city district, town, village, neighborhood, ZIP codes, barrio… the community you serve.
I know, I know, it sounds blazingly obvious, but hear me out…
Very few newer agents understand how mega-powerful this is. And you’ve seen this being used. The top million-dollar agents ALL use this so-simple strategy.
Why? Because if you can link the name of the community you serve to YOUR name – you’re going to be at a massive advantage over every other real estate executive anywhere near you.
I’ll explain that in a minute. And this is wickedly effective, as you’re going to understand…
When you’re the ‘new kid on the real estate block’, almost nobody in the community you serve will have ever heard of you.
Even when you’ve been a real estate executive for 2, 3, 4 years, very few people will actually have heard your name.
So whenever you put out ANY content, especially online, carrying your name – or even your broker’s name – most folks in your community WON’T click.
It makes no difference even if you’re with a big broker like eXp Realty, Coldwell Banker, Keller-Williams, ReMax, Century 21, whoever…
Most folks will filter out whatever we have to say and they just won’t click. Well, 99.6% won’t click. Only 0.4% might. Why?
Because YOUR name means nothing to them. They’ve never heard of you. BUT…
Stop Browsing. Stop Swiping. Stop Scrolling…
They’ve ALL heard the name of the city district, town, village, neighborhood, ZIP codes, barrio… the community you serve.
When people see the name of their COMMUNITY, that’s when they stop browsing. They stop swiping. They stop scrolling.
We all do it. You do too. Where YOU live, where YOU call home, where YOUR kids run around – you actually care about that place. And so do your prospective clients!
Here’s where you’ve almost certainly already missed out on using your OWN ‘One Word Real Estate Lead Magnet’ – and where you’ve seen it done time and time again…
First, here’s what you do, (In a minute, I’ll show you how to use it.)
And EVERY successful realtor practices this EVERY SINGLE DAY – especially the top million-dollar earners.
BRAND Yourself!
Let’s assume the city district, town, village, neighborhood, ZIP codes, barrio, the community you serve is called ‘Riverside’.
I don’t know your name, of course, so let’s say you’re ‘Jenny Smith’. A licensed, qualified real estate agent.
Or ‘Jim Jones’. You’re a real estate broker. Whatever. What you do is to LINK your own name with the name of the community.
Instead of saying, ‘Jenny Smith, Real Estate Agent’, you BRAND yourself as ‘Riverside Real Estate Agent, Jenny Smith’.
Or ‘Riverside Realtor, Jenny Smith.’
Say you’re Jim Jones from Riverside. You’re a licensed broker. You don’t just say you’re ‘Jim Jones, Real Estate Broker’.
You BRAND yourself as ‘Riverside Real Estate Broker, Jim Jones’. Or ‘Riverside Realtor, Jim Jones’.
You ALWAYS stress the name of the COMMUNITY you serve RIGHT UP FRONT.
Faster than anything else you can possibly do, local people IN your community will begin to automatically LINK your name with the name of the community – with real estate…
That’s powerful, that’s engaging, and that’s compelling.
And when you use the name of your community in front of YOUR name, it creates a slogan automatically.
‘Riverside Real Estate Agent, Jenny Smith’
‘Riverside Real Estate Broker, Jim Jones’
Now, here’s how to turbo-boost the responses, the comments, the engagement in your social media or advertising…
Sneaky Wee Workaround
Whatever you do, there’s going to be a title. Your post will have a title. Your image. Your article. Your tweet. Your video.
(And I’ve a sneaky wee workaround for your videos too – gimme a minute.)
So let’s still assume you live in a place called ‘Riverside’.
Let’s say you’ve created a post, a video, an article, even just a comment about real estate: but not necessarily about Riverside.
Something kinda general a home seller might want to know.
For example, let’s say the title is –
➤ ‘How To Get Your Home Ready For An Open House In 60 Minutes’
Now, that sounds like some useful information right there. But it’s pretty vague. If someone in Riverside sees it, it’s easy to brush over. Swipe. Scroll.
All you have to do is to add your ‘One Word Lead Magnet’. You add the ‘eye candy’. Instead, you write –
➤ ‘How To Get Your Riverside Home Ready For An Open House In 60 Minutes’
Suddenly, that word catches the eye of anyone who lives in Riverside. It’s as simple as that. ONE WORD.
Say you live in a place called ‘Clifton’. Let’s say you want to tell prospective clients this…
➤ ‘A Guide On How To Buy In A Seller’s Market’
Same thing here. That’s pretty vague. Very general. You add your own ‘One Word Lead Magnet’ to the title like this…
➤‘A Clifton Guide On How To Buy In A Seller’s Market’
One more for fun…
➤ ‘5 Mistakes First-Time Buyers Make (And How To Avoid Them)’
Let’s imagine the community you serve is called ‘Greenhills’. Stop them scrolling, swiping and clicking with the simple wee addition of your very own ‘One Word’:-
➤ ‘5 Mistakes First-Time Greenhills Buyers Make (And How To Avoid Them)’
Now, when I said at the outset you’ll increase responses by 10 times or more, are you beginning to see the logic here?
When every other real estate agent or broker anywhere near you is being what I call ‘a wandering generalization’…
YOU are going super-niche by CALLING OUT the members of your community – your ‘people’, if you like.
The Simpsons
Have you ever seen a local newspaper? Maybe there’s one in the area you live?
The chances are super-high the name of the COMMUNITY will appear first. Even The Simpsons have their own local newspaper.
The ‘Springfield Shopper’!
The name of your community is far more powerful, compelling and important than most real estate professionals ever realize…
Because so many don’t stay in the business long enough to find out!
So try this. Just insert your community name – your ‘One Word Real Estate Lead Magnet’ – in the title OR the first line of everything you do.
It just works. If you want to save yourself a whole lot of time and practise, here’s a wee suggestion…
“27 Sequential Scripts”
Just over 2 years ago, I wrote a series of articles for a big German real estate corporation. (In English!)
They operate all across Europe. Huge company, as big as eXp or KW.
But they don’t operate in North America at all. So these have never been released in the States. Brand new.
They were licensed for 2 years. That’s ended and now I can share these with whoever I like.
I put all 27 together so they work as scripts for videos too. 
They’re written with ‘The One Word Lead Estate Lead Magnet’ already in place in the title.
All you have to do is add the name of your community.
And there’s a space to put your name and contact details in there too. At the beginning AND at the end of each one.
I entitled them ‘27 Sequential Scripts’. Wozzat mean? They’re in a sequence so your prospects will look forward to reading the next one.
What are they about? The one thing all buyers and sellers need to know – moving house!
They paid me $100 for each one. $2,700. They licensed them for 2 years like I said. That license ended around a month ago.
They’ll help you get this strategy going quickly.
You can have the whole series of 27 for $4.97.
(Instead of $2,700!)
I know, that sounds ridiculous. But there’s a sneaky wee reason… yes, an ulterior motive, I’m ready to confess…
A Shameless Bribe $$$
It’s a shameless BRIBE. But an ethical bribe, and legal too – so you won’t have the FBI banging on your door anytime soon.
There’s only one thing on this planet (filled with real estate!) that can 100% guarantee you success.
And that is in generating your OWN leads.
Buying leads, paying for lists of leads, downloading leads is a sure-fire recipe for failure.
You HAVE TO generate your OWN ‘PEPI’ leads.
‘P-E-P-I stands for ‘Private, Exclusive, Personal, Influencer’.
Leads that are 100% PRIVATE to YOU. Leads you attract in a very EXCLUSIVE way other real estate execs won’t ever discover.
(Unless YOU tell ‘em…)
Leads that are so private and exclusive, they turn into clients. They THEN morph into lifelong, PERSONAL friends.
And leads that are so private, exclusive and personal, THEY promote YOU from ‘just another real estate agent’ into your community’s ‘Real Estate INFLUENCER’.
I repeat:
‘P-E-P-I’: ‘Private – Exclusive – Personal – Influencer’
You like your ‘27 Sequential Scripts’, maybe you’d like to join us?
It’s $97 a month. You can cancel anytime. And as I’m a registered real estate coach, you can claim the expense back from that lovely guy (or gal) down at the IRS –
So effectively, it’s cost-free.
If you like your ‘27 Sequential Scripts’, and you want to know more – and I DO know a LOT more, with nearly 40 years under my belt – get in touch with me.
But hey – don’t even think about that yet. Grab yourself the whole series. If you think it’s not worth $4.97, tell me and I’ll refund it.
You can even keep whatever you download. No hassle, no hard feelings!
Been good talking with you! Hit the Paypal button below and get your own custom ‘One Word Real Estate Lead Magnet’ working for you today!
See you on the other side!
Norm.
PS There’s a wee training video included too. No extra charge! All for a mind-blowing $4.97…
PPS Oops, forgot to tell you! The little workaround tactic for your videos…
If you’re making a video, right at the start, get yourself a marker pen, a thick one, and simply write the name of your community on a sheet of paper.
At the very start of the filming, just hold it up to the camera.
Boom! Instant ‘One Word Real Estate Lead Magnet!’ That’s the lead image in your video.
So go ahead! Hit the button and I’ll see you in a minute!
©Norm MacLoud/ KatJamMedia 1981-2023
All Rights Reserved
13pcc.com / 13PercentClub.com
Contact: norm[at]13percentclub[.com]